"Half the money I spend on advertising is wasted; the trouble is I don't know which half"
John Wanamaker
We take a different approach to marketing than most boat brokers. We sat down with a clean sheet of paper to work out the best way to bring together buyers and sellers in today's dynamic market place. For example, most brokers waste huge amounts of time talking to 'walk-ins' in their offices. While everyone likes to 'have a yarn' about boats, it's not usually an effective approach to closing a sale, and we would rather spend our time out on the water, on the dock, talking to qualified buyers about your boat.
We also take an intelligent approach to marketing communications and advertising channels - we prefer to advertise 'on-line' and in selected specialist publications where appropriate. We have our own website, which is under our direct control, and we advertise on BoatPoint and YachtHub- Australia's premier web portals for boat sales, as well as selected placement in Trade-A-Boat magazine. We realise that every boat demands a different approach, so we will work with you to develop an appropriate, unique, effective marketing campaign for your boat. We will keep you fully informed of the interest in your boat, make recommendations for improvements and maintenance to ensure the boat is in the best marketable condition, and constantly review our strategy to ensure your boat stays locked in the potential buyer's cross-hairs.
We maintain an actively managed database of qualified buyer enquiries. While there is no question that we are working for you, the seller, we never forget that without a buyer we cannot close a deal. Many brokers seem to treat their buyers as an inconvenience, which we think is daft. There is never a shortage of buyers in the market, it's simply a matter of finding the right one at the right time for the right boat. Your boat.